Where is bobs furniture

Both stores are more than 30, square feet and are expected to open on Labor Day. Bob's is already planning a third store in Roseville, and more Twin Cities locations could come after that, according to Kevin Parker , a zone vice president who oversees expansions in the Midwest and West Coast. Last year, 16 new Bob's stores opened across the U. Bob's was founded in by Bob Kaufman. Since then, the company has grown to locations in 22 states, including Wisconsin, Iowa, Illinois, Indiana and Michigan.

By Labor Day, seven more stores will be added to the chain, as it enters the Phoenix market and increases its presence in Ohio and Kentucky. Get access to exclusive content including newsletters, reports, research, videos, podcasts, and much more. Privacy Policy Terms Of Use v4. The Retail TouchPoints Network. Digital Event.

Share on linkedin. Share on twitter. Share on facebook. Share on reddit. Share on email. The business strategy proved to be incredibly successful, and the pair eventually leased 24 retail spaces in four different states. By the late '80s and early '90s, the waterbed business had all but dried up.

Bob Kaufman and Gene Rosenberg had to pivot, and the two men worked out a deal with one of the building owners where they had been leasing a space in Newington, Connecticut.

The owner would cover utilities and taxes while Kaufman and Rosenberg would provide him with a percentage of sales. Just like with the waterbed lease agreement before, this new agreement helped give their business model a leg up.

Kaufman said that this first Bob's Discount Furniture store filled a void in the industry where people could buy low-cost furniture without having to haggle. Sales clerks avoided pestering potential customers, and, unlike most furniture stores at the time, there were no big markdown sales.

The company's website also says that they're able to offer such low prices by not offering brand-name labels and buying "more from the manufacturers than anyone else.

Yes, some of that furniture may be priced so low because it's been returned or has minor imperfections, but Kaufman is confident that they "have something for everyone," he told ReadingEagle. If you have a Bob's Discount Furniture in your area, then you've almost certainly seen their commercials.

Those ads, which can be pretty cheesy at times, have been the store's advertising bread and butter since the beginning. The commercials almost always feature Bob Kaufman — or they used to, but more on that in a minute — often uttering "Forget about it" or "Come on down" to TV viewers.

In the early days of Bob's, all production work on the commercials was done in-house, with Kaufman and two writers developing each concept. The furniture-salesman-turned-pitchman would simply pick out some furniture to highlight and turn on the camera.

As for the reception of those commercials If Bob Kaufman had listened to his father, then he wouldn't be the recognizable furniture king he is today.

When Bob's Discount Furniture was toying with the idea of launching some TV commercials, Kaufman's dad, an advertising executive, advised his son not to appear in the ads.

Besides telling his son that he had a voice "that sounds like chalk on chalk," the senior Kaufman said, "You look like crap. Passing on his father's advice and taking on the role as the official face of the furniture business proved to be a smart move.

At one point, the business was shooting up to five TV spots a day, and Kaufman believes that, since that very first advert, they've produced somewhere between 5, and 6, commercials. A person can only appear in so many mattress and sofa commercials before things start to grow stale.

Bob Kaufman is only human, after all. These days, the real Bob has mostly retired from appearing in the furniture store's ads, and he's turned those duties over to his mini puppet version. As for why Kaufman stepped down, he likens the reason to two other founders of famous companies. Sanders and Dave Thomas. Both did not plan adequately for when they were gone. I'm 69, and I don't want that to happen for my 6, employees and tens of thousands of their family members supported by Bob's income.

Obviously, customers noticed that the human Bob was gone, but they also took issue with the voice of mini Bob.